INTRODUCTION
MODULE ONE: COMMERCIAL STRATEGY
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INTRO: COMMERICAL STRATEGY (3:17)
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PART ONE: STRATEGY IS CHOICE (3:55)
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PART TWO: THINK BEFORE YOU PLAN (3:29)
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PART THREE: PURSUE PRINCIPLES, NOT MONEY (4:34)
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PART FOUR: WIDEN OPTIONS, ATTAIN DISTANCE (5:31)
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PART FIVE: REMOVE SILOS (3:52)
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PART SIX: UNCOMMON SENSE VS. COMMON NONSENSE (6:48)
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PART SEVEN: FIND YOUR NEMO (3:25)
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RECAP: COMMERCIAL STRATEGY (3:01)
MODULE TWO: BRAND STRATEGY
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INTRO: BRAND STRATEGY (3:26)
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PART ONE: GAP IN THE MARKET VS. MARKET IN THE GAP (3:41)
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PART TWO: INVESTIGATE THE UNINTERESTING (3:52)
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PART THREE: CHANGE THE PROBLEM (4:04)
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PART FOUR: DOUBT EVERYTHING (4:21)
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PART FIVE: MESSINESS = UNEXPECTED LINKS (6:51)
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PART SIX: MOST THINGS AREN'T WORTH DOING (5:19)
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PART SEVEN: COPY SOMETHING (4:13)
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RECAP: BRAND STRATEGY (3:13)
MODULE THREE: CUSTOMER STRATEGY
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INTRO: CUSTOMER STRATEGY (2:48)
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PART ONE: MISLEADING RESEARCH (4:37)
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PART TWO: THE THINKING/DOING GAP (3:57)
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PART THREE: DISLOYAL LOYALISTS (5:51)
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PART FOUR: CAN'T GET NO SATISFACTION (5:49)
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PART FIVE: PANIC-FREE SERVICE RECOVERY (4:19)
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PART SIX: CUSTOMERS MAKE STRANGE DECISIONS (3:44)
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PART SEVEN: SMALL CHANGES = BIG EFFECT (4:27)
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RECAP: CUSTOMER STRATEGY (2:06)
MODULE FOUR: SALES STRATEGY
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INTRO: SALES STRATEGY (4:36)
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PART ONE: SELLING ISN'T JUST FOR SALESPEOPLE (7:07)
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PART TWO: SUCCESSFUL SELLING IS CHALLENGING (4:52)
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PART THREE: TRY RATIONAL DROWNING (4:02)
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PART FOUR: THE HAMMOCK (3:14)
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PART FIVE: NEW BUSINESS COULD BE OLD BUSINESS (4:48)
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PART SIX: WEIRD IS THE NEW NORMAL (4:49)
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PART SEVEN: THE STRATEGY/EXECUTION GAP (5:22)
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RECAP: SALES STRATEGY (2:36)
MODULE FIVE: PEOPLE STRATEGY
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INTRO: PEOPLE STRATEGY (2:18)
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PART ONE: MANAGE THE PEOPLE, NOT THE NUMBERS (4:56)
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PART TWO: CLEAR THINKING + COURAGEOUS ACTION (5:18)
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PART THREE: ENSURE ORGANIZATIONAL HEALTH (4:10)
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PART FOUR: GET PEOPLE IN FLOW (4:19)
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PART FIVE: TRUST AND TEAMWORK (4:32)
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PART SIX: EVERYONE CAN MASTER SOMETHING (5:44)
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PART SEVEN: THE POWER OF CLEVERS (3:44)
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RECAP: PEOPLE STRATEGY (2:21)
MODULE SIX: INNOVATION STRATEGY
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INTRO: INNOVATION STRATEGY (2:44)
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PART ONE: THE CREATIVITY + COMMERCE CROSSROADS (3:26)
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PART TWO: SIT AND AUDIT (4:54)
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PART THREE: SEE YOUR BUSINESS AS A SERVICE (3:05)
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PART FOUR: MAKE YOUR OWN LUCK (5:58)
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PART FIVE: COMPETE ON ALL FRONTS AT ONCE (3:46)
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PART SIX: THE FRAUGHT FIRST MILE (4:58)
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PART SEVEN: KEEP IT FRUGAL (4:06)
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RECAP: INNOVATION STRATEGY (2:09)
MODULE SEVEN: COMMUNICATION STRATEGY
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INTRO: COMMUNICATION STRATEGY (3:01)
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PART ONE: SAY LESS FOR MORE IMPACT (5:52)
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PART TWO: POLITE DIRECTNESS (4:27)
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PART THREE: GIVE IT SOCIAL CURRENCY (3:54)
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PART FOUR: DISADVANTAGE CAN BE ADVANTAGE (3:48)
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PART FIVE: DO THINGS AND TELL PEOPLE (4:06)
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PART SIX: MIND YOUR LANGUAGE (4:36)
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PART SEVEN: LEARN FROM MISTAKES (4:22)
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RECAP: COMMUNICATION STRATEGY (2:00)
