PEOPLE STRATEGY


Strategy is only ever enacted by people, so here we examine how to get them all pulling in the same direction.


A WORD ON ...

PEOPLE STRATEGY

We talk of companies, corporations, boards and brands. But they are all made up of people.

It has become fashionable to describe workforces variously as human resources or human capital.

These descriptors have a strangely distancing effect.

We are, after all, still talking about people.

And people are very varied.

They can be viewed by job title, by department or as individuals.

Bosses can either be brilliant or ruin everything.

So can members of staff.

It’s the interplay between the leaders and the rest that holds the key to success or failure.

So we will look at people strategy from all angles: from the overall company approach to how leaders should behave and how individuals can perform to the best of their ability.

Drawing all of this together generates a people strategy – one of the most important documents in any company. 

KEVIN DUNCAN





Kevin is a business adviser, marketing expert, motivational speaker and author.

He is the UK’s best selling business author. He has written over 20 bookswhich have sold over 250,000 copies. They have been voted Telegraph Business Club Book of the Week, WHSmith Book of the Month, Foyles Book of the Month, nominated for CMI Management Book of the Year, and translated into over a dozen languages.

After 20 years in advertising and direct marketing, he has spent the last 20 years as an independent troubleshooter, advising companies on how to improve.

In agencies, he worked with over 400 clients, deployed £600m of funds on more than 200 brands, oversaw over 1,000 projects, and won 35 awards for creativity and effectiveness.

As Expert Advice, Kevin has completed over 800 jobs for 180 clients, including Dentsu, Design Bridge, Discovery Channel, EE, Facebook, The Guardian, Havas, Hearts & Science, Initiative, Iris, JLL, JWT, London School of Economics, M&C Saatchi, Metro, Mediacom, Mindshare, Moonpig, News UK, Ogilvy, Publicis, RBS, Royal Mail, Saatchi & Saatchi, Strutt & Parker, UM, and the World Federation of Advertisers.

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PEOPLE STRATEGY

Strategy is only ever enacted by people, so here we examine how to get them all pulling in the same direction.